
Welcome to Operation TransPAWmation
Joining Operation TransPAWmation is easy – simply fill in our registration form below, and over the next six week’s we’ll share with you hints, tips and advice from our panel of experts.
Taking part is FREE and in addition to personalised information relating to your pet’s needs, we are offering FREE Weight Checks, Body Condition Score Checks and Diet Reviews at all ours stores nationwide.
Join Operation TransPAWmation today and get 10% OFF* Your Next Purchase in-store or online.
Operations TransPAWmation 2023 is now closed for new participants. You can still avail of our expert pet care advice by visiting us in-store, or by visiting our Online Pet Care Advice Centre here on our website.
5 Pillars of Pet Care
During your Operation TransPAWmation journey we will share with you, by email, personalised information that will be most relevant to your pet(s) on each of our 5 Pillars of Pet Care.
Over next six weeks, you will be able to identify some small changes that will lead the way for your pet to become happier and healthier.

Diet, Weight & BCS

Parasite Control

Dental Care

Grooming

Exercise & Play
BCS (Body Condition Score) is an international scale, widely used to assess whether or not a dog/cat is under weight, over weight, or at an ideal level.
Meet our Pet Care Experts

Dr. Bobby Ortiz MVB
Small Animal &
Exotic Veterinarian
Dr. Bobby Ortiz, also known as ‘Dogtor Bob’ is a small animal and exotic veterinarian based in Dublin. He has a strong interest in Small Mammal (rabbits guinea pigs, ferrets) and Reptile medicine and surgery.

Dr. Carol Doyle DVM
Small Animal &
Equine Veterinarian
Carol DoyIe is a small pet veterinarian in a practice in Ashbourne, Co. Meath. As a guest blogger and advisor, Carol shares her professional advice with pet owners, answering many of the questions that she gets asked regularly in-clinic such as questions on diet, body condition scoring, dental health and more.

Samantha Rawson
Dog Trainer
Champion dog trainer Samantha Rawson is a certified behaviour & training consultant with almost 30 years of experience. She has trained two rescue dogs to IKC working trials champions. Samantha is the regular dog expert on KCLR 96FM and The Ray D’arcy Show on RTÉ Radio 1. She is passionate about dogs and their mental, physical and emotional welfare. She believes in relationship based training founded on trust respect and play.

Tara Murphy
Professional Dog Groomer
Tara started working in Petmania in 2008. She completed her City and Guilds Professional Dog Grooming exams and achieved a Diploma. Not too long after, she entered a IPDGA competition where she placed 4th in the Open Clipped Class. She is also a qualified Canine First Responder Instructor and trains groomers within Petmania. After working as a groomer for 7 years, she started the Petmania Grooming Academy in Petmania Kilkenny in 2015.

Dawn Greer
Agility Trainer
Dawn has been competing in agility for 15 years. She has competed with 8 dogs of different heights and breeds and has competed at Grade 7 Green star/Championship level at both IKC and KC. She has represented Ireland in agility at Crufts, World Agility Championships and the European Open.

Hayley Ryan
Professional Dog Groomer
Hayley is a Professional Dog Groomer at Petmania Grooming Studios since 2018, having qualified as groomer in 2015. She is also a Grooming Trainer for the Petmania Grooming Academy. She has competed and won rosettes at the Irish Professional Dog Groomers Association’s Madra Mania, and cares for dogs at our Grooming Studio in Kilkenny.

Michelle Walsh
Professional Dog Groomer
Michelle Walsh is a Professional Dog Groomer with over 10 years experience caring for puppies and dogs at Petmania Grooming Studios in Santry. She is also a Grooming Trainer for the Petmania Grooming Academy.

Laura Pietrzyk
Professional Dog Groomer
Laura is a Professional Dog Groomer in our Portlaoise Grooming Studios. She is a big animal lover, and a human companion to 9 pets-a dog, Lucky, two guinea pigs, Mishka and Daisy, a rabbit Binky, a bearded dragon, Debbie, two cockateils Toby and Tola, and two gold fish, Sambuca and Guinness!
*Operation TransPAWmation is an owner-lead review of your pet’s overall health and wellbeing. Based on the information you provide upon registration, Petmania will send you customised emails which will contain guidance on areas which may be of concern for your pet. It does not remove the need for regular veterinary check-ups. Care information contained here-in is provided as a guide only and further reading or medical advice may be required. Pet owners are advised to consult their veterinarian if in doubt as to their pet’s health. **10% OFF is redeemable in-store or online and is not valid on Grooming Services, Gift Cards, or conjunction with any other offer or discount.
What is Operation TransPAWmation?
Petmania’s Operation TransPAWmation began in 2017 to highlight the rise in overweight dogs in Ireland. Since then we have extended the campaign to a whole-health campaign for dogs and cats, helping 1000’s of pet owners get to grips with their pet’s overall health and wellbeing.
Now in its 7th Year, Operation TransPAWmation is designed to help dog and cat owners identify and make small changes that can help improve their pet’s overall health and wellbeing.
For in-person support on your #PetmaniaOT journey, you can also drop into any one of our pet shops nationwide and speak with a member of our team.