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Competition Rules

Petmania Up To Mischief Competition in Association with Felix

Competition Terms & Conditions

  1. The promoter of this competition is Petmania (part of O’Keeffe’s of Kilkenny LTD) based at Support Offices, Unit 12, Kilkenny Retail Park, Smithlands, Kilkenny City. The competition is being run in association with Nestlé Purina PetCare, 3030 Lakedrive, Citywest Business Campus, Dublin 24, D24 KX6Y but Petmania are deemed as ‘the promoter’.
  2. The competition is open to cats of all breeds and age that are resident in the Republic of Ireland
  3. There is no purchase necessary to enter the competition.
  4. To enter the competition, cat owners must upload their cat’s photograph or video and complete the entry form as published at
  5. In submitting photographic or video entries, the entrant is declaring ownership of copyright to the content, and is permitting the promoter permission to use the image or video of their cat in the promotion of their brand(s).
  6. In submitting photographic or video entries, where people are present, the entrant is declaring that they have obtained the appropriate permissions from the person(s), or their legal guardian, to use their image in this competition, and for any promotional use as required by the promoter.
  7. In submitting an entry, the entrant it providing Petmania with their permission to use their personal data, as submitted on the entry form, for the purpose of promoting the competition, and /or sharing competition updates with the entrant.
  8. The opening date for receipt of entries is Monday 2nd September 2019 at 9am
  9. The closing date for receipt of entries is Midnight Wednesday 18th September 2019
  10. All owners who enter the competition will receive a voucher of to claim a free pack of Felix Goody Bag or Crispies Cat Treats with any pack of Felix As Good As it Looks Cat Food, redeemable at any Petmania store.

10.  Prizes are non-transferable and cannot be exchanged for alternatives or cash.

11.  The competition will consist of two rounds:

  • Round 1 of the competition will consist of a public vote. The ten entries that receive the most public votes will be entered into a final round. In the event that the 10th place votes are equal for two entries, both entries will be brought into the final round. In the event that votes are equal for three or more entries, the promoter reserves the right to introduce an additional qualification round.
  • Round 2 of the competition will be based on a judge’s assessment of the entries and the entry which best fits the competition theme of “up to mischief”. Judges decision is final and no correspondence will be entered into.

12.  Voting Opens at 9am on Thursday 19th September and will close a Midnight on Wednesday 25th September.

13.  Votes will then be checked and validated and the Top 10 and overall winner will be announced by Friday 27th September.

14.  Petmania accepts no responsibility for any entries not received, or for undelivered or delayed entries which were unable to be submitted or received due to technical failure or any other reason beyond its control. No responsibility will be accepted by Petmania for failed, partial or garbled computer transmission, for any computer, telephone, cable, network, electronic or internet hardware or software malfunctions, failures, connections, availability, for the acts or omissions of any service provider, internet, accessibility or availability or for traffic congestion or unauthorised human act.

15.  Petmania reserves the right to vary, cancel or modify the competition and or the terms and conditions at any time and for whatever reason and/or amend or withdraw the competition (and/or any related prize) in whole or in part at any time due to unforeseen circumstances. Petmania is also entitled to vary the prize(s) if, due to unforeseen circumstance it becomes impossible to provide the prizes as described or in its opinion, it would be inappropriate in any way. In that event, a prize of equal value will be offered. In all respects, Petmania’s decision is final and no correspondence will be entered into in respect of Petmania’s decision.

16.  Petmania takes your privacy and personal information seriously. Only those entrants who have opted in to receive future email or SMS correspondence may be contacted in the future.

17.  Contact details of voters will not be used for any future marketing purposes and has been solely requested to avoid multiple voting etc. Any recorded voter information will be removed from our records permanently following the end of the competition.

18.  This competition is not open to employees of Petmania, Purina BETA or their immediate families.

Public Voting:

Voting will be available online at

a.    In order to register a vote online, voters must log-in using their Facebook account

b.    User profiles will be used solely for the purpose of validating votes and will not be stored after the end of the competition.

c.     Online voters will be allowed to cast one vote per facebook user per day of the voting.

d.    The online voting system is operated by Full details of the’s data privacy can be found at  

e.    Any attempts to manipulate the voting system, as perceived by the organisers to be malicious, unfair or in breach of the voting rules will lead to disqualification of the entrant in question from the competition, and may lead to the forfeit of any prizes or discounts obtained during the course of the competition.

  • Registered Office: Unit 12, Kilkenny Retail and Business Park, Smithlands South, Springhill, Kilkenny. R95 Y26C Ireland. Vat No. IE9668306G, Company Reg. No. 446299. WEEE Registration Number: IE00231WB. Directors: E. O'Keeffe, S. O'Keeffe, S. Daly. Images are for illustration purposes only. All prices and information is subject to change without notice. Care information contained here-in is provided as a guide only and further reading or medical advice may be required. Pet owners are advised to consult their veterinarian if in doubt as to their pet's health. The Petmania name and logos are trademarks of Petmania. Unauthorised use may result in legal action.


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