Petmania launch exclusive vegan dog food range


Petmania launch exclusive vegan dog food range

Irish pet specialist, Petmania has launched a new range of plant-powered doggy superfoods for pets that want to try the Veganuary challenge and reduce their carbon pawprint.

The new plant-based range, ‘ HOWND®’, has launched exclusively in Petmania in Ireland, bringing plant-powered goodness to dogs’ bowls with nutritionally balanced, delicious dinners including hearty quinoa and pumpkin casserole, fragrant papaya, chia and lentil dahl and fresh blueberry and coconut porridge to choose from.

Dogs are omnivores and can thrive on a plant-based diet. The launch comes as the vegan pet food industry is gaining momentum, and more pet parents want to make a considered choice regarding the quality, provenance, health, and environmental impact of their dog’s meals. The carefully developed HOWND®, plant-based superfoods are packed with high-quality proteins and are 100 per cent clean, nutritionally complete, and balanced.

Emily Miller of Petmania explained,

“Not all dogs are the same. That’s why we have such a huge range of doggie diets available to offer lots of choices to pet owners. We stock only the best nutritional choices for your puppy, adult, or senior dog from the leading brands. We are delighted to exclusively stock HOWND®, plant-based wet and dry food plus tasty treats, for our customers that want to opt for a vegan or flexitarian diet for their dogs, or that want to feed their furry friends in a more sustainable way. We have received superb feedback on taste from its canine testers too!” 

Formulated by veterinary and pet food nutritionists, HOWND® is a nutritionally complete and balanced blend of proteins, fats, carbohydrates, and essential nutrients but minus the potential toxins, hormones and antibiotics often associated with meat-based diets. It is naturally hypoallergenic, making it a fantastic alternative for four-legged allergy sufferers. When pet obesity is rife, a vegan or flexitarian diet is low in fat and its production has less impact on the environment.

The food’s antioxidants and good-bacteria prebiotics help keep a pooch’s tummy happy and healthy. Pet owners will soon see the benefits to their dog’s overall health, including skin and coat condition. HOWND® Plant-Powered Superfood can be introduced to dogs over a few meals a week to aid their overall health.

Exclusively available in Petmania Stores or online at, set tails wagging with a few meals a week and gradually work up to a flexitarian or fully vegan diet. Bon appétit!

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