Ruby Heart Awards
The Petmania Ruby Heart is a mark of recognition and achievement to celebrate the remarkable impacts pets have on their owners and communities.
There are categories to suit all types of pets, plus additional categories to reward pet-friendly businesses, workplaces and rescue centre activities. Plus each category has their own unique prizes!
Voting closes at 11:59pm on Thursday 29th May 2025.
Select a category
to find out more, see prizes and vote!

Rescue Pet
Sponsored by HILLS

Helping Paw
Sponsored by PURINA

Golden Oldie
Sponsored by WHIMZEES

Bravest Pet
Sponsored by GAIN

Favourite Feline
Sponsored by SCHESIR

Family Pet
Sponsored by WELLNESS CORE

Petfluencer
Sponsored by KONG

Rescue Activity
Sponsored by HILLS

Pet-Friendly Workplace
Sponsored by Agria Pet Insure

Dog-Friendly Venue
Sponsored by Dog Friendly Ireland

Rescue Pet 2025
Sponsored by HILLS
Behind every adopted pet is a story of love, hope and second chances. Tell us your pet’s adoption story and how they’ve inspired you.
Entry was open to all cats and dogs adopted within the Republic of Ireland.
*T&Cs apply. Check out our competition rules for more information.
Prizes
The three entries who receive the most public votes will receive an exclusive ticket to Petmania Ruby Heart Awards ceremony in Kilkenny City. They will also have a chance of winning:
Top prize
Our Rescue Pet 2025 winner will receive:
- Prestigious Petmania Ruby Heart Award
- €250 Petmania Gift Card
- 3 months food from HILLS
- Featured post on Petmania’s social media pages
- Become a Petmania Brand Ambassador for 12 months
2nd place prize
- €75 Petmania Gift Card
3rd place prize
- €75 Petmania Gift Card
HILLS Pet Nutrition
As a veterinarian recommended brand, HILLS Science Plan is a brilliant option for both cats and dogs when making a health conscious choice.
Vote for your favourite today!

Helping Paw 2025
Sponsored by PURINA
Honoring the incredible therapy and service animals who provide unwavering support to the people in powerful ways.
Entry was open to all therapy and service pets that provide support to humans or communities (e.g. school classrooms) in the Republic of Ireland.
*T&Cs apply. Check out our competition rules for more information.
Prizes
The three entries who receive the most public votes will receive an exclusive ticket to Petmania Ruby Heart Awards ceremony in Kilkenny City. They will also have a chance of winning:
Top prize
Our Helping Paw 2025 winner will receive:
- Prestigious Petmania Ruby Heart Award
- €250 Petmania Gift Card
- 3 months food from PURINA
- Featured post on Petmania’s social media pages
- Become a Petmania Brand Ambassador for 12 months
2nd place prize
- €75 Petmania Gift Card
3rd place prize
- €75 Petmania Gift Card
PURINA
Nourishing Pets. Enriching Lives. PURINA is a company of pet lovers. Their passion for pets goes beyond pushing pet nutrition forward, and into forging partnerships in the pet welfare world and raising awareness of what pets truly need. After all, it has seen firsthand how powerful the bond with a pet can be, and the many unique ways that pets can strengthen our families and bring our communities closer.
Vote for your favourite today!

Golden Oldie 2025
Sponsored by WHIMZEES
Celebrating the charm, wisdom, and unconditional love of our senior pets. Whether they’re 8 or 18, this award is for the golden-hearted pets who continue to light up their families’ lives with wagging tails and soulful eyes.
Entry was open to all cats and dogs over 7 years of age living in the Republic of Ireland.
*T&Cs apply. Check out our competition rules for more information.
Prizes
The three entries who receive the most public votes will receive an exclusive ticket to Petmania Ruby Heart Awards ceremony in Kilkenny City. They will also have a chance of winning:
Top prize
Our Golden Oldie 2025 winner will receive:
- Prestigious Petmania Ruby Heart Award
- €250 Petmania Gift Card
- 3 months food from WELLNESS CORE
- Featured post on Petmania’s social media pages
- Become a Petmania Brand Ambassador for 12 months
2nd place prize
- €75 Petmania Gift Card
3rd place prize
- €75 Petmania Gift Card
WHIMZEES
WHIMZEES offer natural, vegetable-based dog chews designed to promote dental health. Made with limited ingredients and fun shapes, their treats help reduce plaque and tartar while being easily digestible and delicious. Whimzees are a fun, healthy choice for daily canine dental care.
They are also a sister-brand of WELLNESS CORE by WELLNESS
Vote for your favourite today!

Bravest Pet 2025
Sponsored by GAIN
For the warriors in fur coats—this category recognises pets who have shown extraordinary courage, battled illness, bounced back from injury, or supported their humans through tough times.
Entry was open to all cats and dogs living in the Republic of Ireland.
*T&Cs apply. Check out our competition rules for more information.
Prizes
The three entries who receive the most public votes will receive an exclusive ticket to Petmania Ruby Heart Awards ceremony in Kilkenny City. They will also have a chance of winning:
Top prize
Our Bravest Pet 2025 winner will receive:
- Prestigious Petmania Ruby Heart Award
- €250 Petmania Gift Card
- 3 months food from GAIN ELITE
- Featured post on Petmania’s social media pages
- Become a Petmania Brand Ambassador for 12 months
2nd place prize
- €75 Petmania Gift Card
3rd place prize
- €75 Petmania Gift Card
GAIN ELITE
GAIN ELITE understands that excellence in the health of your pet begins with nutrition. That’s why the pet foods it produces contain all the nutrients, vitamins and minerals your pets need at every stage of life. Based on science, supported by technical expertise and driven by passion for excellence.
Vote for your favourite today!

Favourite Feline 2025
Sponsored by SCHESIR
Putting our feline friends in the spot light, this award recognises that cats are looking to tip the scales in their favour as man’s best friend. Whether they rule the roost with sass, bring calm with a purr, or just have a knack for being your constant companion, this one’s for Ireland’s most treasured felines.
Entry was open to all cats living in the Republic of Ireland.
*T&Cs apply. Check out our competition rules for more information.
Prizes
The three entries who receive the most public votes will receive an exclusive ticket to Petmania Ruby Heart Awards ceremony in Kilkenny City. They will also have a chance of winning:
Top prize
Our Favourite Feline 2025 winner will receive:
- Prestigious Petmania Ruby Heart Award
- €250 Petmania Gift Card
- 3 months food from SCHESIR
- Featured post on Petmania’s social media pages
- Become a Petmania Brand Ambassador for 12 months
2nd place prize
- €75 Petmania Gift Card
3rd place prize
- €75 Petmania Gift Card
SCHESIR
Schesir has been a leader in high quality, natural wet food for cats for over 25 years. Known for it’s dedication to using 100% natural ingredients, this commitments means that every product in its range is free from artificial colours, preservatives and flavours.
Vote for your favourite today!

Family Pet 2025
Sponsored by WELLNESS CORE
Celebrating the beloved pet who’s right at the heart of the home—from breakfast cuddles to bedtime routines. This award honours the pets who grow up with our kids, keep us company, and make our family feel complete.
Entry was open to all family pets living in the Republic of Ireland.
*T&Cs apply. Check out our competition rules for more information.
Prizes
The three entries who receive the most public votes will receive an exclusive ticket to Petmania Ruby Heart Awards ceremony in Kilkenny City. They will also have a chance of winning:
Top prize
Our Family Pet 2025 winner will receive:
- Prestigious Petmania Ruby Heart Award
- €250 Petmania Gift Card
- 3 months food from WELLNESS CORE
- Featured post on Petmania’s social media pages
- Become a Petmania Brand Ambassador for 12 months
2nd place prize
- €75 Petmania Gift Card
3rd place prize
- €75 Petmania Gift Card
WELLNESS CORE
WELLNESS CORE provides balanced food that takes care of your pet from within. It’s passionate about crafting natural, high-quality, balanced nutrition since 1926. CORE not only tastes great; it also contains all the natural ingredients to help your companion thrive from the inside out.
Vote for your favourite today!

Petfluencer 2025
Sponsored by KONG
Recognising the pets who are social media stars in their own right. Whether they raise awareness, spread smiles, or simply have the most devoted followers, this award honours their impact—online and beyond.
Entry was open to all pet influencers that have their own social media profile and are living in the Republic of Ireland.
*T&Cs apply. Check out our competition rules for more information.
Prizes
The three entries who receive the most public votes will receive an exclusive ticket to Petmania Ruby Heart Awards ceremony in Kilkenny City. They will also have a chance of winning:
Top prize
Our Petfluencer 2025 winner will receive:
- Prestigious Petmania Ruby Heart Award
- €250 Petmania Gift Card
- Hamper of toys from KONG
- Featured post on Petmania’s social media pages
- Become a Petmania Brand Ambassador for 12 months
2nd place prize
- €75 Petmania Gift Card
3rd place prize
- €75 Petmania Gift Card
KONG
KONG is trusted around the world as a producer of high-quality dog toys, cat toys and puppy treats, including the Classic — the gold standard of dog toys.
Vote for your favourite today!

Rescue Activity 2025
Sponsored by HILLS
Shining a light on Ireland’s dedicated rescue centres and the unsung heroes behind them. From lifesaving work to standout community initiatives, this category recognises those leading the way in pet welfare.
Entry was open to all rescue centres or welfare organisations in the Republic of Ireland who have carried out an activity after 1st January 2024.
*T&Cs apply. Check out our competition rules for more information.
Prizes
The three entries who receive the most public votes will receive an exclusive ticket to Petmania Ruby Heart Awards ceremony in Kilkenny City. They will also have a chance of winning:
Top prize
Our Rescue Activity 2025 winner will receive:
- Prestigious Petmania Ruby Heart Award
- €1500 Petmania Gift Card
- Featured post on Petmania’s social media pages
- Become a Petmania Brand Ambassador for 12 months
2nd place prize
- Prestigious Petmania Ruby Heart Award
- €75 Petmania Gift Card
3rd place prize
- Prestigious Ruby Heart Award
- €75 Petmania Gift Card
HILLS Pet Nutrition
As a veterinarian recommended brand, HILLS Science Plan is a brilliant option for both small breeds and large breeds when making a health conscious choice regarding dog food.
Vote for your favourite today!

Pet-Friendly Workplace 2025
Sponsored by Agria Pet Insure
For businesses that embrace a pet-friendly culture, support employee wellbeing, or have the best office paw-sitivity. Nominate your workplace if your pet is welcome at work—or if your company champions pet-friendly practices.
Entry was open all businesses in the Republic of Ireland that have pet-friendly working environment.
*T&Cs apply. Check out our competition rules for more information. Companies that work directly in the pet-care sector are excluded from entry.
Prizes
The three entries who receive the most public votes will receive an exclusive ticket to Petmania Ruby Heart Awards ceremony in Kilkenny City. They will also have a chance of winning:
Top prize
Our Pet-Friendly Workplace 2025 winner will receive:
- Prestigious Petmania Ruby Heart Award
- €250 Petmania Gift Card
- In-company dog training session for employees’ dogs
- Exclusive discount code for employee’s pet insurance from Agria Pet Insure
- Featured post on Petmania’s social media pages
2nd place prize
- Prestigious Petmania Ruby Heart Award
- €75 Petmania Gift Card
3rd place prize
- Prestigious Ruby Heart Award
- €75 Petmania Gift Card
Agria Petinsure
Agria firmly believes in providing your companion with the finest healthcare possible. That’s why they offer lifetime coverage, making your life as a pet owner more convenient by ensuring extended treatments, illnesses, accidents, and various surgeries are included in their cat and dog insurance plans.
Vote for your favourite today!

Dog-Friendly Venue 2025
Sponsored by Dog Friendly Ireland
As pets become an increasingly important part of the Irish family unit, this award will celebrate the venues that allow dogs to join their humans when they go out and about, and who go above and beyond to make their canine guests feel welcome.
Entry was open to any dog-friendly hotel, bar, restaurant, café or events space in the Republic of Ireland.
*T&Cs apply. Check out our competition rules for more information.
Prizes
The three entries who receive the most public votes will receive an exclusive ticket to Petmania Ruby Heart Awards ceremony in Kilkenny City. They will also have a chance of winning:
Top prize
Our Dog-Friendly Venue 2025 winner will receive:
- Prestigious Petmania Ruby Heart Award
- €250 Petmania Gift Card
- 12-month listing on dogfriendlyireland.ie
- Featured post on Petmania’s social media pages
- Authorisation to use the Petmania Ruby Heart logo on your digital and print materials
2nd place prize
- €75 Petmania Gift Card
3rd place prize
- €75 Petmania Gift Card
Dog Friendly Ireland
With over 15,000 followers on Instagram and a dedicated website, dogfriendlyireland.ie is an excellent way of finding dog-friendly venues across Ireland so you can bring your best-friend to hotels, restaurants, bars and more!
Vote for your favourite today!

Petmania Ruby Heart Awards
Competition Rules
By entering the Petmania Ruby Heart Awards, you are accepting the terms and conditions of the competition as outlined below.
General Terms and Condtions
- The promoter of this competition is Petmania (part of O’Keeffe’s of Kilkenny LTD) based at Support Offices, Unit 12, Kilkenny Retail Park, Smithlands, Kilkenny City. Petmania are deemed as ‘the promoter’.
- Entry is open only to those that are resident in the Republic of Ireland. In the case of Pet Rescue Event; Pet Friendly Workplace and Pet Friendly Venue, the organisation and activities nominated must be based in the Republic of Ireland
- There is no purchase necessary to enter the competition.
- All entries must be submitted via www.petmania/ruby-heart choosing the correct categories and submitting a completed the entry form.
- Entrants must own the copyright on all photographs submitted
- By entering the competition, the entrant is giving the promoter permission to use the any submitted images in the promotion and running of this competition.
- By entering the competition, the entrant commits to the provision of sincere, accurate and honest information throughout the entry process. The promoter reserves the right to disqualify, or remove from the competition, any entrant where knowingly inaccurate or false information has been provided with the explicit intention to exploit or manipulate the competition.
- The opening date for receipt of entries is Wednesday 23rd April 2025
- The closing date for receipt of entries is 11.59pm on Wednesday 14th May 2025
- The Promoter accepts no responsibility for any entries not received, or for undelivered or delayed entries which were unable to be submitted or received due to technical failure or any other reason beyond its control. No responsibility will be accepted by Petmania for failed, partial or garbled computer transmission, for any computer, telephone, cable, network, electronic or internet hardware or software malfunctions, failures, connections, availability, for the acts or omissions of any service provider, internet, accessibility or availability or for traffic congestion or unauthorised human act.
- The Promoter reserves the right to vary, cancel or modify the competition and or the terms and conditions at any time and for whatever reason and/or amend or withdraw the competition (and/or any related prize) in whole or in part at any time due to unforeseen circumstances. The Promoter is also entitled to vary the prize(s) if, due to unforeseen circumstance it becomes impossible to provide the prizes as described or in its opinion, it would be inappropriate in any way. In that event, a prize of equal value will be offered. In all respects, The Promoter’s decision is final and no correspondence will be entered into in respect of this decision.
- The Promoter takes your privacy and personal information seriously. Your personal data provided upon the time of entry be managed in line with the Promoter’s privacy policy which can be found at https://www.petmania.ie/privacy-policy
- Contact details of voters will not be used for any future marketing purposes, unless explicated requested, and has been solely requested to avoid multiple voting etc. Any recorded voter information will be removed from our records permanently following the end of the competition, unless that voter has opted in to be added to the Promoter’s email database for the purpose of receiving marketing notifications.
- Entry is not open to employees of Petmania or their immediate families (Parents, Siblings, Children, Spouse/Partner).
- While attending events relating to the competition, or representing Petmania in an official capacity with their pet, all owners must respect and follow the current laws and regulations relating to the ownership and control of dogs, with particular reference to the use of leads and muzzles, and the cleaning of dog waste, where required. Failure to do so may result in exclusion from some / all events and / or removal from the competition.
- It is the entrant’s responsibility to ensure that the correct form of media is submitted. Videos that are submitted will be screenshotted and this image may replace the original file
- Any entries found to be invalid or in breach of competition rules, will be disqualified and entrants may be asked to forfeit any prizes given.
- Voting is limited to the Republic of Ireland only.
- All Prizes are non-transferable and cannot be exchanged for alternatives or cash.
- In categories where the prize includes being appointed as an official brand ambassador for Petmania for a period of 12 months, the details of which will be outlined with the winner’s owner via a contract of agreement.
- The judge’s decision is final and no correspondence will be entered into.
- The competition will consist of one round of public voting, and one round of judges assessment. The three entrants who receive the most public votes in each category will be put forward to a judging panel.
Public Voting: Voting will be available as follows:
- Online Voting: Online voting will be available via www.petmania.ie/ruby-heart .
- In order to register a vote online, voters must register their email address and complete a CAPTCHA.
- Voter details will not be stored after the competition, unless that voter has requested to be added to Petmania’s Marketing Database
- Online voters will be allowed to cast one vote per category, in any 24 hours during the voting Ie: if you cast your first vote at 6pm, you will not be able to vote again until 6pm the following day.
- The online voting system is operated by Woobox.com. Full details of the Woobox.com’s data security can be found at https://woobox.com/privacy
- Any attempts to manipulate the voting system, as perceived by the organisers to be malicious, unfair or in breach of the voting rules will lead to disqualification of the entry question from the competition, and may lead to the forfeit of any prizes or discounts obtained during the course of the competition.
- Judging Panel: The three entrants who receive the most public votes in each category will be put forward to a judging panel. The judging panel will be made up of three persons, including a representative from Petmania, the category sponsor and one other person to be appointed. The panel of judges will be different for each category, as will the judging criteria.
Category specific terms and conditions
Due to the nature of these awards, please note that the following category specific terms and conditions which also apply.
Category: Rescue Pet 2025
Sponsored by HILLS
Entry requirements
Criteria: Open to dogs and cats that have been adopted within Ireland. Entrants are asked to provide a photograph of their pet and tell us a bit about their adoption story.
Exclusions
Entry is not open to employees of Hills Pet Nutrition or their immediate families (Parents, Siblings, Children, Spouse/Partner).
Judging Criteria
Judges will rate entries on the photograph and story provided at the point of entry. Judges will be seeking a winner who demonstrates a positive and heartwarming story of transformation following their adoption.
Judges reserve the right to also use any publicly shared information to support their selection and final decision.
Entry validation
The promoter reserves the right to seek verification the details relating to any entrant.
Prizes
Overall Winner Prize: Prestigious specially commissioned Petmania Ruby Heart Award, €250 Petmania Giftcard, 3 Month’s Food from Hills and become a brand ambassador for Petmania for 12 months. Attendance at the Ruby Heart Awards Ceremony.
X2 Runner’s Up: €75 Petmania gift card, Attendance at the Ruby Heart Awards Ceremony.
Category: Helping Paw 2025
Sponsored by HILLS
Entry requirements
Criteria: Open to dogs and cats that have been adopted within Ireland. Entrants are asked to provide a photograph of their pet and tell us a bit about their adoption story.
Exclusions
Entry is not open to employees of Hills Pet Nutrition or their immediate families (Parents, Siblings, Children, Spouse/Partner).
Judging Criteria
Judges will rate entries on the photograph and story provided at the point of entry. Judges will be seeking a winner who demonstrates a positive and heartwarming story of transformation following their adoption.
Judges reserve the right to also use any publicly shared information to support their selection and final decision.
Entry validation
The promoter reserves the right to seek verification the details relating to any entrant.
Prizes
Overall Winner Prize: Prestigious specially commissioned Petmania Ruby Heart Award, €250 Petmania Giftcard, 3 Month’s Food from Hills and become a brand ambassador for Petmania for 12 months. Attendance at the Ruby Heart Awards Ceremony.
X2 Runner’s Up: €75 Petmania gift card, Attendance at the Ruby Heart Awards Ceremony.
Has your pet got what it takes? Enter now!
Schedule
Current stage: Public voting
Entry stage
Closed
Wed 14th May
Online only
Public voting
Opens 6pm
Thurs 15th May
Online only
Nominees announcement
Starts TBC
Friday 30th May
Online
Awards ceremony
Starts 11am
Wednesday 11th June
in Kilkenny City
Frequently asked questions
Entries have closed as of Wednesday 14th of May 2025.
Please follow us on social media for updates.
No. Entry is restricted to one pet per entry.
Entries with multiple pets will be rejected, and you’ll be asked to submit them separately.
You may submit multiple pets in the same category, as long as each pet has its own separate entry.
The only exception to this is for the Petfluencer category where multiple pets are featured on the same social media profiles.
If your pet is eligible, yes you can enter multiple different categories.
If you enter multiple times in the same category, your most recent entry will be declined. If you wish to make changes to your original entry, please contact [email protected] with the following information
- Pet name
- Category you entered
- What information you’d like changed (name, caption, photo)
Please note that entries can only be changed once and cannot be changed once voting goes live.
We aim to respond to all queries within 1 working day*
*Monday-Friday from 9am-5pm excl. bank holidays.
Online public voting will take place
- From 6:00pm 15th May 2025
- Until 11:59pm 29th May 2025
To vote online:
- Select a category
- Click “vote now” to be redirected to the category’s voting page.
- Select an entry from the gallery and click “vote”.
- Enter a valid email address and submit vote.
To ensure fairness, all voters are required to provide a valid email.
For easier navigation, all entrants will receive an email with their unique voting links which will quickly bring you straight to your voting card(s). These can be shared on your social media pages to bring your family/friends/followers to your voting card.
Voting is limited to once per 24 hours. If you vote at 2:30pm today, you cannot vote until 2:31pm tomorrow.
Voting is restricted to once per 24 hours. If you vote at 2:30pm today, you cannot vote until 2:31pm tomorrow.
Yes. Send an email to [email protected] and we will be able to update your entry. In your email please include the following:
- Name on entry
- Category you entered
- What information you want updated
Please note that entries can only be changed once, and cannot be changed once voting goes live.
If your original entry was rejected for any reason, we will follow up and let you know what to do next. Some categories have specific criteria that must be followed. Submissions made outside of the will be rejected.
If you’re experiencing an issue entering/voting, please contact us at [email protected] and let us know what is happening.
To help us investigate, please include the following information in your email (if you know it):
- What device you’re using (Windows PC, iPhone, Android etc)
- What browser you’re using (Safari, Chrome, Firefox etc)
- A screenshot/screen recording of the issue.
We aim to respond to all queries within 1 working day*
*Monday-Friday from 9am-5pm excl. bank holidays.
Unfortunately not. Submissions you make must be on behalf of your pet, or the business/charity/venue you work for.
Some smartphones (including iPhones and Androids) take images in a .heif file format, which will not be accepted on Woobox.
You will need to convert these to a .jpg or .png file format to submit. As a quick fix, you can take a screenshot of your photo and submit that instead.
Send your query to [email protected] and we’d be happy to assist you. If your query is in relation to your entry, please include the following information
- Entry name
- What category you entered
We aim to respond to all queries within 1 working day*
*Monday-Friday from 9am-5pm excl. bank holidays.